Membership

Tourism is Big Business for Western Mass!

Tourism Matters!  It’s a major economic generator, impacting every business in the region.  Visitor spending creates jobs, builds tax revenues and directly benefits our attractions, restaurants, hotels and local businesses.

Explore Western Mass is the region’s Destination Marketing Organization.  It’s our job to attract leisure visitors, conventions & meetings and sporting events to Western Mass.

Be a Member of Explore Western Mass!

Did you know that more than 4 million travelers visit Western Mass each year?   Be a part of the visitor economy by joining!

Explore Western Mass has a comprehensive advertising program targeting Boston, Hartford/New Haven, NYC and Providence with digital display ads, sponsored content, email marketing and social media marketing.

The Explore Western Mass website is the #1 website for ‘things to do’ and ‘events’ in Western Mass.

Get Noticed!

  • As a member you’ll receive:
  • A listing on ExploreWesternMass.com
  • A listing in the Western Mass Visitors Guide – 75,000 printed guides available in brochure racks throughout the Northeast; digital guide online
  • Social Media support and mention on the Explore Western Mass Instagram and Facebook pages
  • Email marketing
  • Business referrals for leisure, convention & meetings and sports groups coming to the region
  • Public Relations support including PR pitches to travel writers and familiarization tours for content creators and writers
economic impact