Partners

Western Mass. A land of firsts where tourism is celebrated as the 3rd largest regional industry. Almost 4 million visitors vacation in this area annually, contributing more than $750 million to the local economy. These visitors stay in our hotels for an average of 3 nights and spend upwards of $270 per day shopping, dining and visiting attractions.

Explore Western Mass delivers incremental business to our members by connecting them with leisure travelers, convention and meeting planners, meeting attendees and all types of visitors.

Be a part of the exciting tourism landscape by joining us today.