Tourism works for Western Mass!
A vibrant tourism economy makes this region a great place to visit and an even better place to live! Share Your Story with us and we’ll share it with our local legislative delegation. Let your elected officials know that tourism works for you!
Tourism is the Third Largest Industry in Western Mass.
Tourism Provides Over 3,000 Jobs in Hampden County Alone.
Visitors Paid Over $46 MILLION in State & Local Taxes.
Tourism-related Taxes Fund our Roads, Schools & Infrastructure.
Western Mass Activities
Art and Culture
Western Mass Events
In the Snow: Who’s Been Here? Join Cammy and William on their winter walk as they discover signs of a chipmunk, squirrel, cardinal and more. Help them find clues and join in guessing “Who’s been here”. Walk from page to page as you read this beautifully illustrated children’s story, In t...January 5 - January 31
Chance Encounters – Mixed Media Constructions by Shawn Farley; through March 7. 2021. The Outwin: American Portraiture Today; through April 4, 2021. Chance Encounters – Mixed Media Constructions by Shawn Farley; Through–March 7, 2021. Massachusetts artist Shawn Farley creates sculpt...January 5 - January 31
Ready, Set, Win! Up to 655 winners will share $450,000 in FREEPLAY® and prizes, including four 2021 BMW 4 Series coupes! M life Rewards® members will receive one entry for every 50 Slot Points or 100 Tier Credits earned from table play. Win up to 10x Entries on Mondays and Fridays. Four Chances t...January 8 - January 31
Extended by Popular Demand, through March 14, 2021! Hall of Heroes brings visitors into the world of their favorite superheroes, crime-stoppers, gadgets and more through immersive experiences! As soon as you enter, you immediately find yourself in the thick of the action in an ambitious, custom-bui...January 14 - March 14