Norman Rockwell Museum will help celebrate the 30th Annual Stockbridge Main Street at Christmas Weekend The town of Stockbridge, made famous by Norman Rockwell’s painting of the village during the holidays, becomes a magical New England setting decorated with holiday wreaths and festive lights.

Sponsored by the Stockbridge Chamber of Commerce, the holiday celebration offers a full range of activities, with highlights including holiday readings, house tours, caroling, and a holiday concert. Reserve your tickets to the annual Stockbridge Main Street at Christmas Weekend, celebrating Norman Rockwell’s iconic holiday painting of his hometown.

Saturday, 10 a.m. to 5 p.m.

See the painting that kicks off the town of Stockbridge’s annual re-creation event. Enjoy gallery talks that highlight Rockwell’s large-scale masterpiece; plus other holiday-inspired artworks on view. Get creative with DIY art activities. Try out Virtual Reality and pose for fun Rockwellian photo ops. Hot drinks and treats available for purchase. Special holiday discounts in the Museum Store

Sunday, 12 to 2 p.m.

Santa’s Workshop in Downtown Stockbridge

Enjoy the recreation of Norman Rockwell’s holiday town portrait,and join Museum staff at St. Paul’s Church in downtown Stockbridge, to create and decorate festive holiday stockings, caps, and ornaments of your own. Free with Stockbridge at Christmas admission.

Capping off the weekend is a recreation on Sunday of the scene depicted in Main Street at Christmas, complete with vintage automobiles parked in the spots occupied in the painting. The day’s activities include horse drawn rides, a visit from Santa, Roger the Jester, lunch at the Christmas Food Booth and much more.

rockwell main st christmas

The festivities celebrate Rockwell’s popular depiction of what for many is the quintessential small New England Town, with all the longing for a simpler time that it represents. Rockwell began painting the popular image in 1956, but did not complete it until December 1967.

The image and character of Stockbridge has changed little over the years, thanks to the great care and affection of its residents, and it is that special ambience which draws so many.


Gifts the Whole Family will Love

Bring the Christmas spirit to your home with this elaborate and interactive Norman Rockwell Advent calendar. Count down to Christmas each day in December by opening one of 24 windows to reveal a different Rockwell holiday illustration, all surrounding his classic painting Stockbridge Main Street at Christmas. Plus the Museum store has gifts for everyone!

The Spirit of Giving Illustrated

November 16, 2019 through February 9, 2020. This holiday season, classic Rockwell artworks from our permanent collection will feature his 1923 Christmas Trio, a bundled-up group of Dickensian carolers and musicians giving the gift of music, and Christmas Homecoming, a festive family scene brimming with smiles, will be joined by never-before-exhibited images from two private collections.

Visitors will enjoy their encounter with Sprite Boy, who offers up a chilled bottle of Coke. This impish elfin figure adorned with a bottle cap was developed in 1942 by Chicago artist Haddon Sundblom. Known for his ebullient Coca-Cola Santa, Sundblom took inspiration from Clement Moore’s famous poem “A Visit from St. Nicholas” when creating his bright-eyed, rosy-cheeked icon, which was emulated by Rockwell and many other published artists. A heartwarming vision of Santa quietly filling the stocking of a sleeping child by beloved nineteenth century author/illustrator Kate Greenaway will be on view along with Harold Anderson’s department store Santa, who embodies the spirit of giving by sharing his sandwich with a hungry dog on a cold winter’s day.

Rockwell Fantasy Exhibition
Kate Greenaway (1846-1901). Christmas Eve, A Visit from Father Christmas, n.d. Pencil and watercolor on paper. Collection of Peter Guiffreda
Rockwell Fantasy Exhibition
Christmas Trio, Norman Rockwell. 1923. Cover illustration for The Saturday Evening Post, December 8, 1923. From the permanent collection of Norman Rockwell Museum. Art Collection Trust. ©1923 SEPS: Licensed by Curtis Publishing, Indianapolis, IN
Rockwell Fantasy Exhibition
Haddon Sundblom (1899-1976) Thirst Knows No Season, 1949. Advertisement for Coca-Cola. Oil on canvas. Private collection