The Greater Springfield Convention & Visitors Bureau (GSCVB), the official destination marketing organization for Western Mass has launched The Downtown Springfield Check-in Challenge, a new program that aims to highlight the attractions and restaurants adjacent to the MassMutual Center for convention attendees and anyone else visiting Springfield.
The passport is a free program that visitors and even locals can sign up for. With over 17 local businesses included within the passport, it showcases the best of Downtown Springfield in an easy, mobile-friendly way.
“Conventions are coming back to the MassMutual Center this fall and we want to make sure these attendees can find all of the great dining options and attractions located just blocks away from the convention center,” said GSCVB President Mary Kay Wydra.
The GSCVB has partnered with a well-known technology company in the travel space, Bandwango. Bandwango technology is designed to support free and paid experiences created by destinations and marketed to visitors and locals. Using this technology, the GSCVB began working alongside local businesses to get their offerings loaded into the Downtown Springfield Check-in Challenge.
Visitors and locals will now be able to visit a dedicated mobile passport landing page where they can sign-up for the Downtown Springfield Check-in Challenge by providing their name, e-mail address and mobile phone number. A link is then sent to their mobile phone, which opens the passport and directs the user to add the button icon to their home screen, where they can access it any time. There is never anything to download and no bulky apps take up space on a user’s phone.
Once the visitor has checked into three locations, they will automatically win a pair of Springfield City of First socks designed by local small business, Upscale Socks.
Merchant onboarding is still in progress. Any business wishing to be a part of the pass by becoming a GSCVB member can contact the GSCVB’s Vice President of Sales, Alicia Szenda at [email protected] . The Downtown Springfield Check-in Challenge is live at this link: https://explorewesternmass.com/checkinchallenge/.
The GSCVB, an affiliate of the Economic Development Council of Western Mass, is a private non-profit destination marketing organization dedicated to promoting Western Mass for meetings and conventions, group tours, sports and leisure travel. For more information on the GSCVB, visit www.ExploreWesternMass.com or like us on Facebook at www.facebook.com/explorewesternmass and follow us on Twitter using handle @XploreWesternMA. Engag with us using #westernmass.
